About FRAM3 AI Labs

AI solutions, built for the world.

As a founder-led studio, AI is our most powerful lever. We deliberately run a product business and a services business in parallel—by design, not as an accidental byproduct of each other.

MISSION

Why we get up in the morning

To empower creators and enterprises with accessible, intelligent AI tools that transform ideas into extraordinary visual content — accelerating creative workflows, eliminating technical barriers, and enabling professional-grade digital experiences for everyone.

VISION

Where we're headed

To become the world's most trusted AI creative platform — where every individual, team, and organisation can effortlessly bring their boldest ideas to life through the fusion of artificial intelligence and human creativity.

Innovation

Pushing AI boundaries while keeping tools intuitive.

Quality

Every pixel, interaction, and generated asset reflects excellence.

Empowerment

Removing friction between concept and creation.

Trust

Transparent about our capabilities — and our limitations.

Strategic focus

Built for the industries that need this most.

We work across four industries that all need the same thing: content and knowledge systems that move faster than the old process allowed. Our roots are in Mumbai; our clients aren't limited to it.

Entertainment & Media

Direct experience across large-scale film, TV, and content production — AI-powered pipelines for an industry ready to transform.

Advertising & Brands

Serving agencies and brand teams globally who face the same content-velocity problem, wherever they're based.

Enterprise Density

Financial services, healthcare, and legal firms worldwide create real demand for document digitisation and AI workflows.

Educational Hub

Universities, design institutes, and media schools worldwide — a natural home for Creative EdTech.

Leadership

The people steering the creative and commercial side.

FRAM3 is founder-led across creative direction, technology, and go-to-market. Here are the two faces you'll most likely deal with first.

Karan Lalit Butani

Karan Lalit Butani

Co-Founder, Creative Director

Cannes Lion winner. 63+ ad films directed. Feature filmmaker. Brings brand, agency, and creative network across India — the reason our brand and film work doesn't look or feel like a tech demo.

Pranav Chaturvedi

Pranav Chaturvedi

Co-Founder, Global Business & Sales

Former Prime Focus Technologies. Built and led a 300+ member creative engine. Drives international markets and enterprise sales — the person who turns a good pilot into a signed contract.

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